Whether you are a former entrepreneur or you are about to start your new project and want a strong start and a quick reputation in light of the fierce competition in the local and international markets; In both cases, you cannot ignore the technical progress and the trendy trends in which smartphones and their applications have taken a firm place and have become a basic and indispensable need. You may be thinking where do I start? What steps do I need to follow in order to create an app for your business?
Importance of create an app for your business
The wheel of development in the markets for smart phones and applications is advancing at an unexpected speed, as the rate of selling smartphones has reached about 1.5 billion smart phones annually. The number of applications has reached nearly 9 billion applications, with the number of users exceeding the 3 billion user barrier around the world. You don't want to miss the race right? Well, then you have to adopt a strategy to design an application for your project or company as soon as possible, otherwise you will be in a weak position in the competition market.
Are smart apps really that important to your business? In fact, smart applications have become one of the most prominent means of exchanging information around the world, and their popularity has reached fantastic numbers that are still increasing. Entrepreneurs are striving hard to develop their own applications to consolidate their brand and gain customer loyalty through their smartphones.
Before we begin to list the steps for creating your own application, you must realize that the basis for building any successful project lies in its good planning and management. Each step needs careful consideration, so don't ever skimp on giving enough time and resources to each stage.
Steps to create an app for your business
Applications are simply like computer programs, but they are customized and directed to a specific and clear goal or goal, perhaps to communicate, surf the Internet, or even play. Just as computer programs are generally intended for Windows and Mac systems, the applications are intended for smartphones operating on Android and iOS systems, in addition to secondary systems such as Windows.
The applications are not required; That is, it does not require a large processing capacity, as it is specialized, as we mentioned, to perform a specific function. You will go through the journey of creating your own application with three main stops, ending with choosing the right application developer. Each of them must be given enough time and resources to get a great job:
The first stage: Realizing the importance of smart create an app for your business
You might be wondering, do I really have to go through the intricacies of creating a smart app and designing an IDP? Well, it's simpler than you think and the results you will get in your business campaign or project will be noticeable. Therefore, knowing where the strength and benefit of creating an application for your project lies, will boost your confidence and help you build a clear strategy, to design your own application and evaluate its success after its launch. The strengths of smart applications can be summarized in:
1. Branding
If we asked people what three overlapping circles mean to you, what would the answer of the great majority be? Of course it will be the luxury car company Audi, why such a firm impression? In fact, this is due to great efforts to consolidate the brand and the company’s reputation in the minds of customers, and this is exactly what your application will do if you succeed in making it a unique experience for your customers.
Applications are a simple tool, compared to traditional field marketing and promotion campaigns. Through it, you can establish the name and features of your products and services and constantly remind the customer of them, through notifications, offers, discounts and other features provided by smart applications. In other words, your brand will be with your customers wherever they go through your application.
2. Marketing
If you have already established your business, this means that you have already started a marketing campaign on social media, via email, and more. But your campaign will be incomplete without creating an application for your project or organization, especially if your project requires some features that can only be obtained through smart applications.
For example, if you are opening a chain of restaurants, through a smartphone application, you can take advantage of the GPS feature and send an automatic notification to the customer that includes the food offers that you offer in your restaurant when he is near him.
3. Gain customer loyalty
Do you want your application to enter the competition market strongly? You should therefore carefully research the strengths and weaknesses of your competitors' applications. What are the features that attract customers in these applications? What are the features that customers wish it had? Knowing these features will form a solid grounding for your application. Of course, blind imitation will inevitably put you at the back of the race, you have to take advantage of the experiences of your opponents and then develop your own strategy.
4. Choose the type of application your business needs to succeed
Previously, we detailed the three types of smartphone applications and the advantages and disadvantages of each of them, and you have to determine the type of application that is best for your particular project, and here are some notes that will help you in determining the right type for you:
If you are planning to make your app paid, native apps are the best option; It can be published in popular app stores, and this will help to market and present it to your customers, in addition to that, hybrid apps are also an option, you can ask the programmer to configure them to display in the app stores.
If your goal from the application is to increase the connectivity of your website and publish it to the largest number of users, then the hybrid application is the best option, as it does not require much programming effort as the case with the original applications, and you can design it to work on all smartphone operating platforms.
If you want an attractive application to display your products within an interactive interface with effort and acceptable costs, your destination is web applications. By employing one programmer, you can design a comprehensive web application that works on various smartphone operating systems, but do not forget that the limited use of web applications does not enable you to take advantage of the features of phones. The smart one.
5. Select the OS you want to target from the app
Android or iOS, which one should you choose? Or maybe it is better to choose both operating systems? Well it actually depends on your project itself, but there are some points that you should know before making your decision. Of course, if you have adopted the creation of a web application or a hybrid application, you can bypass this stage.
But if the original application is the best choice for your project, then you should realize that designing these applications requires good software skill from the developer, and you will have to assign a developer for each operating system if you decide to adopt both operating systems for your application. Each platform has a different programming language and platform, of course extending your app to Android and iOS increases the potential popularity of your app.
The Android system is based on the Java language, which is characterized by its ease of use and flexibility, and the search for an experienced programmer is easy, while the iOS system depends on the Objective C and Swift languages, and the latter is the preferred language at the moment for applications iPhone.
Here are some points that will help you choose the right operating system:
Programming the application in a secure and controlled operating platform such as iOS, helps you predict the results of the application and avoid programming errors and even security holes in applications. It is useful to know that users of Apple devices are forced to constantly update their phone operating systems, so this will reduce software errors and facilitate the maintenance and update process for your application.
If you tend to create a flexible app and can get the most of the features of a smartphone, then the Android system outperforms its iOS counterpart. It is characterized by being an open source application and has greater programming flexibility and better exploitation of the capabilities of smart phones.
If you plan to sell your app, the iOS system is suitable for that, as the iTunes Store and the App Store include more paid apps than free ones, thus a larger base of potential users to purchase your app.
The Android system is superior to its counterpart in terms of advertising revenue, so if you are going to get a financial return from the ads in your application, then Android device users are the best target.
If your application is directed or configured to be used on tablets, as well as in statistical applications and graph studies, Apple devices outperform their Android counterparts in popularity and have a greater popularity base.
The main point and the most important, is the opinion of your potential customers and individuals in the community in which you are embarking on the implementation of your project, you have to create a survey of your own, what is the preferred operating system for them? What devices are prevalent and prevalent in your town or community?
How do you find the right App builder for you?
We have now come to your last and most important stage, which is to hire the right developer to design your application. We have previously indicated that your knowledge of the details of the application compatible with your business project is necessary in order for the terms and requirements of work to be clear with the developer, and to make it easier for you to anticipate the results that you will get from your application.
Choosing the right programmer is a delicate matter, as it requires a reliable source and a destination that guarantees the accuracy and credibility of the work. The best way to ensure that you create a great app at a reasonable cost is to hire an app developer via an independent platform; The largest Arab platform for freelance work. As it includes an audience of capable Arab developers, you can add your project, choose the right developer and make sure of the quality of his work, ratings and opinions about it.
You have to know exactly what the programmer’s role is. To avoid misunderstanding and lack of clarity in the expected results, the selected programmer is expected to complete the following work:
Works with you in the planning stage for the features to be added to the application
Write clear and accurate code in the programming language of the target operating system
Coordination with the work staff if necessary, such as coordinating with the marketing and financial resources officer in order to add electronic payment features, for example.
Test the code's security, effectiveness, and bug-freeness.
Continuously follow up and develop the application to keep pace with operating system updates.
In order to ensure that the selected programmer accomplishes the previous tasks, you must look at certain qualities that the programmer possesses, including these qualities
Application developer skills
Communication skill: Continuous and diligent communication between you and the developer, and between the developer and other individuals responsible for the project, is an essential condition for the success of the project. So make sure to choose a programmer who is flexible and has good communication and follow-up skill.
Accuracy of work: Never hesitate to choose a professional programmer, as a perfect application will inevitably generate better profits and will save you a lot of money and effort in maintaining errors and software defects.
Creativity: A creative programmer will suggest promising solutions that you may have missed in the planning stage, so look for a programmer who is a leader in their field.
Language proficiency: The selected programmer must also be proficient in the appropriate programming language for the type of application you have chosen for your project. Web applications require proficiency in HTML, CSS and Javascript. Native apps require Objective C and Swift for iOS and Java for Android, while hybrid apps require expertise in HTML5 and Javascript.
It's now up to you to choose the right developer, always be clear and transparent about the requirements you want in your app, and be sure to choose a committed developer. Programming the application is par
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